Significantly I worked for Droopy & Browns in my early twenties, they were a perfect clothing retailers in my eyes. They designed the clothes, they printed fabrics and they were manufactured in the same county. To touch them and be in an environment surrounded by their creations was a joy. Sadly they were forced to close their last two shops (York and London) after only three months of me being there. At the end I was given a bundle of fabrics and told that I would do something more interesting with them than anything else. I took them home jobless and begun something else.
Finding another job with a team of kindred spirits I was happy again. The fabrics had been on my mind, one day I went home from work and with the bags on my shoulder splitting at the seams I imagined myself a new one, which I made that night. A bag that could fit a coat in on a night out so that it didn’t have to get bundled on a dirty floor, a bag that would carry plenty of shopping, a bag that, would look pretty although large but not heavy or cumbersome, a bag that can withstand carrying 6 bottles of wine and a chocolate bar and won’t complain about it.
Emoni has been on a journey, with many ups and downs but it’s motivations and core values have never changed, which I think is why people continue to buy them.